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Text Box: About the Marketing Research Program  at UTA

 

Text Box:   The Marketing Research Graduate Student Association  at The University of Texas at Arlington Text Box:   Knowledge in Action Text Box: When You Put The Research Center to Work for You...

 

Text Box: ☞ Quantitative Techniques Multiple Linear Regression ANOVA    Factor Analysis Cluster Analysis Discriminant Analysis LOGIT Discrete Choice Analysis Multidimensional Scaling Correspondence Analysis Conjoint Analysis ☞ Qualitative Techniques Focus Groups Photoethnography Laddering Naturalistic Inquiry Theme Coding and Analysis ☞ Buyer Behavior ☞ Online Surveys ☞ Secondary Research    

 

Text Box: Do you have a nagging project that you would like to see given the attention it deserves and finally removed from your “to do”  list, forever?

Text Box: The Research Center has provided our clients with much-needed weekends free from those nagging projects that just won’t go away. · Our best students are involved from the very beginning.  They work as project managers, research designers, data analysts, and strategists.  · At very favorable rates, we have executed focus groups, report writing, and web surveys for clients ranging from ConAgra Frozen Foods to Raytheon Commercial Infrared. · Directed by professors of the UTA Marketing Department, graduate students in the Master of Science in Marketing Research (MSMR) program at UTA have successfully dispatched every assignment we have accepted.   In addition to the relief you will experience for having finally moved that nagging project forward, your investment will fund student scholarships and other activities of the Marketing Research Graduate Student Association.   Text Box:   Our Process   Proposal We personally meet with every client to discuss their needs.  Once we have a thorough understanding of the research needs, we develop a customized proposal outlining the research objectives to be satisfied and the methods used to get there.  This proposal is submitted to you for a thorough review before work begins.    Data Collection We can cover a wide range of research needs.  Our facilities are equipped and students are trained in the most widely used software and data collection techniques.  Quantitative projects using various survey methods are available - mail, Internet, or telephone.  Qualitative projects using focus groups or depth interviews, among others, are also available.  We design a data collection process that will provide the best quality data to meet your research needs at a competitive price.   Data Analysis& Interpretation When the data have already been gathered, UTA’s Research Center staff will provide the analysis and interpretation to address your research objectives.    Reporting & Presentation After a thorough data analysis is complete, the research staff will write a report discussing all of the findings keyed to each research objective.  Our reports will include crosstabulations,  graphics, and narrative to present information in the most efficient and effective manner to guide your marketing strategies. The project leader will come to your office to personally present the findings.  In addition, a few weeks after you receive your final product, we will contact you to find out your level of satisfaction with our work.