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The University of Texas at Arlington

Marketing

Faculty & Staff

Zhiyong Yang, Ph.D.
Assistant Professor

        

Zhiyong

Zhiyong Yang (BSc, MSc, MBA, and PhD) received his doctoral degree in Marketing from Concordia University in 2007. Some of his publications have appeared in the Journal of the Academy of Marketing Science, the Journal of Retailing, and the Journal of Service Research. His current research interests include family consumption behavior, online information processing, and cross-cultural studies. He has presented several papers on these topics at a variety of marketing and consumer behavior conferences and received the Best Paper Award for the best overall paper presented at the 2004 AMS Cultural Perspectives in Marketing Conference (Puebla, Mexico).

In Fall 2008, Dr. Yang teaches: MARK 3324

Please contact Dr. Yang at:

zyang@uta.edu
817.272.0153