Marketing

Dr. Xueming Luo, the Ph.D. Program Advisor for the Department of Marketing. He received his Doctoral degree in Marketing from Louisiana Tech University. Prior to UTA, he was on the faculty in the School of Business at the State University of New York (SUNY) at Fredonia. Professor Luo’s research focuses on Econometric Modeling and Strategic Marketing. As an Editorial Review Board member of the Journal of Marketing, He has work appeared or forthcoming in numerous academic and practitioner journals (see examples below). Dr. Luo has received the 2006-2007 Distinguished Research Publication Award, the 2005-2006 Special Recognition Research Publication Award at UTA, the 2002 Distinguished Paper Award from the Association of Collegiate Marketing Educator conference, Best Student Track Paper Award from the SMA Conference, among others. He also successfully obtained several research grants and Professional Development Awards from MSI, SUNY and UTA. Contact Dr. Luo at: luoxm@uta.edu (817.272.2279).

Selected Recent Research Publications:

Luo, Xueming (2008), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices,” Marketing Science, Forthcoming.

Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(September), 98-109.

Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43.

Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88.

Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Satisfying Customers,” Journal of Marketing, 71 (2), 133-49.

Luo, Xueming, Aric Rindfleisch, and David Tse ( 2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Performance,” Journal of Marketing Research, 44 (1),73-83.

Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18.

Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity (MCP) and Shareholder Value,” Journal of Marketing, 70 (4), 70-91.

Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing, 70 (2), 67-80.