Marketing

Sudha Mani joined the University of Texas at Arlington in Fall 2007. She has her PhD in Marketing from the University of Western Ontario, Canada (Richard Ivey School of Business). Her research interests are in the area of inter-firm relationships (alliance-based product development, networks, and international market entry). Sudha’s research has appeared in the Strategic Management Journal. Sudha was a Research Fellow at the Ivey Biotechnology Center and a winner of the ISBM doctoral dissertation award. Her teaching interests include marketing strategy, product development, and international marketing. Prior to earning her PhD, Sudha worked in advertising for 4 years.

Publications:

Mani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), “Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Ownership Structure,” Strategic Management Journal, 28(August), 857-866.